Future Mobility
A trend research to project how commuters will find, share, and ride in the far future
PROJECT SUMMARY
It's expensive, it's tedious and it's unpredictable.
You never know when you're going to hit an hour traffic,
or if your train is going to unapologetically stop halfway between the platforms.
I worked with a team of innovative automotive designers and engineers at Tata Motors Technical Centre, United Kingdom. There were several brainstorming sessions, insights on how we see the transportability in the far future. Due to NDA contract, I will not be able to share any of the details.
This is a trend analysis on future mobility and the impact that will have on the commuters in the future. The insight and research materials are from my personal research gathering.
KEY GOAL
To develop advanced concepts for the Geneva Auto Show
My role
I was responsible to find the research insight for the concept development stage
PROCESS INVOLVED
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User Research
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Consumer Insight
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Trend Analysis
Interactive and experimental approach displays an understanding between people and tech, one gets to immerse in a parallel universe.
Alexa and Google have already been a part of our lives and
now they are being welcomed in our cars. We have conversations with
our AI gadgets on a daily basis.
With technology, scientists & artists are experimenting with sound
on how users feel and react to certain sounds.
Smart connected lifestyle
is possible with the new age of internet & connectivity. Definitely helping us to keep up
with the productivity level.
Jacquard Smart Fabrics collaborated with Lewis and many other new material innovation
with tech has been anticipated
in the coming age design .
Designers and innovators are building products with emotion and empathy, humans feel good or connected with their devices.
Haptic touch or a feeling of response has been widely inculcated in our devices. The small details have an amazing impact in the experience.
Wearables are well received by users
to track and improvise how we perceive
health and well-being
Technology is just not the screen that
one gets glued to - browsing. The key words are moderation and balance to avoid distraction.
There are many apps to limit your usage and music events were users are supposed to lock their devices.
In the future, one would want to avoid the devices.
Rewards to all who are not engaged with their phones and spend more time socialising with family and friends. Juxtaposing the usage of technology, devices will be used as a tool to meet and then will be kept aside for real-life interaction.
UNDERSTANDING THE CONCEPT
Based on the emerging trends and insight I propose an experiential transportability platform
Commuting and traveling on a daily basis are considering time - consuming and frustrating for the users. With the booming concept of autonomous pod as seen in CES (consumer electronic show) 2019 can change how people experience daily commutes.
One can book a ride specifying the kind of journey one would like to take or even subscribe the rideshare platform on monthly / yearly basis.
How will it be different from our current train / bus / cab commutes?
The users get to choose the kind of services that they would like to indulge in while they travel from point A to B. One can select an immersive gaming session while they travel or a tech wellness experience where the user immerses in meditation with chromatic light therapy.
Anything is possible and the wellbeing of the users will be the priority in far future and technology will have far more impact in the far reality.
Conclusion
Technology, wellbeing and experience
are the key trend words on how the future mobility will shape up in next few years.