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Leaf Pattern Design
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Aleena Das

Senior Experience Designer



Berlin, Germany

A Bit About Me

I’ m a multidisciplinary product designer in Berlin. I love to analyse products and their challenges through design thinking and cross-platform research.


Results-driven senior user experience designer with over 10 years of experience in the industry. Successfully collaborated with 50+ diverse clients, from renowned corporations to ambitious startups, delivering exceptional user experiences. Recognized for innovative design solutions, including IP design with Samsung, and recipient of prestigious awards for inpsiring work in UX innovation at BCG.

Work Experience

 2020 - Present

2017- 2019


2013- 2014

  • 3+ years of experience at BCG X, the renowned digital branch of Boston Consulting Group

  • Strong expertise in user-centered design principles, backed by extensive research and data analysis

  • Collaborated closely with cross-functional teams to ensure seamless execution and exceptional results

  • Worked on diverse projects for prominent clients across industries, including technology, retail, Social Impact, Finance, and healthcare

  • Balances creativity with strategic thinking, aligning designs with business objectives

BCG X - Senior Experience Designer

  • Initiate to conceptualize and execute visual communication strategies across various brand communication channels, including print and digital platforms

  • Contribute to advanced automotive projects by providing innovative visual solutions that effectively convey ideas and services to target audiences

  • Play a key role in the Colour and Materials department, creating and developing digital and 3D printed patterns for advanced material projects

  • Present trend analysis and consumer insights to the design team, enabling informed decision-making and ensuring alignment with market demands

Tata Motors- Communication Designer

  • Overseeing requirement definition, detailed design, stakeholder interaction, GUI quality assurance, and timely release for native apps GUI across Samsung smartphone line-up (Global market) and downloadable apps for Samsung smartphones and tablets (Indian market)

  • Key contributor to cutting-edge projects on flexible display technology, fostering collaboration with South Korean counterparts to drive innovation and deliver exceptional results

  • Recognized for  achievements, including being named Inventor of the Month and securing a global GUI patent in partnership with Samsung for a registered mobile application design

Samsung - Experience Designer

  • Proven track record of delivering exceptional digital experiences for Start- up clients across a range of branding and web projects

  • Conceptualized and executed compelling ideas, resulting in impactful brand identities and wire-frames for complex websites

  • Meticulously crafted seamless user experiences by combining interaction design with clean and intuitive interfaces, ensuring optimal performance across mobile and desktop environments from initial concept to final implementation

Opposite HQ - Communication Designer 


2009- 2013

Major in User Experience Design

Symbiosis Institute of Design - Bachelors in Communication Design

Awares and Contributions


Poptech Award 2021 - Bringing Insight to Light Award



Inventor of the Month Award  

GUI Global Patent owner with Samsung for the registered mobile application


Artwork publication in collaboration with Lovebirds studio

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