SUPERDOCS

A brand identity and visual language design project

THE OPPORTUNITY

SUPERDOCS is a startup that aims to be the first-stop for anyone who needs to visit a doctor. It will be a comprehensive listing of doctors, categorised and tagged by specialization, geography, patient ratings...

Created a bold identity for SuperDocs, combining two of the most well-recognized symbols of our times: the Superman diamond and the medical cross. The color palette and choice of form create a unique identity and a new symbol that is very versatile in usage. 

HIGH LEVEL TIMELINE

MAKE OF THE TEAM

Research

Visual Language

Brand Language

Logo Framework

Visual Design

Creative director - Abhisek Sarda

Graphic designer (my role)

Project Manager

KEY GOAL

To create an holistic product from initiation to delivery.  

MY ROLE

I was responsible to design the identity and brand language with the guidance of my mentor,  Design Director of my Agency (BEARD DESIGN) 

PROCESS INVOLVED 

 

- USER RESEARCH 

- LOGO DESIGN

- LAYOUT

 

- BRAND GUIDELINES

- COLOUR STUDY

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© 2019 by Aleena Das