SUPERDOCS
A brand identity and visual language design project
THE OPPORTUNITY
SUPERDOCS is a startup that aims to be the first-stop for anyone who needs to visit a doctor. It will be a comprehensive listing of doctors, categorised and tagged by specialization, geography, patient ratings...
Created a bold identity for SuperDocs, combining two of the most well-recognized symbols of our times: the Superman diamond and the medical cross. The color palette and choice of form create a unique identity and a new symbol that is very versatile in usage.
HIGH LEVEL TIMELINE
MAKE OF THE TEAM
Research
Visual Language
Brand Language
Logo Framework
Visual Design
Creative director - Abhisek Sarda
Graphic designer (my role)
Project Manager
KEY GOAL
To create an holistic product from initiation to delivery.
MY ROLE
I was responsible to design the identity and brand language with the guidance of my mentor, Design Director of my Agency (BEARD DESIGN)
PROCESS INVOLVED
- USER RESEARCH
- LOGO DESIGN
- LAYOUT
- BRAND GUIDELINES
- COLOUR STUDY
