THE OPPORTUNITY
Mojoguru is an Australian web portal dealing with coupons and offers for health and wellness in the region.
Every aspect of the website was designed from scratch, including the detailed illustrations, characters, icons and the scene.
We used a clean, bold visual language with extremely simple illustrations and visualization explain features and build credibility as a global brand.
HIGH LEVEL TIMELINE
Research
Information Architecture
Persona
Screen Flow
Wireframes
Visual Design
MAKE OF THE TEAM
CEO - Head of Design
UX designer (my role)
Front-end developers
Back-end developers
Project Manager
KEY GOAL
To create an holistic product from initiation to delivery.
MY ROLE
I was responsible to design the platform with the guidance of my mentor, Design Director of the Agency (BEARD DESIGN)
PROCESS INVOLVED
- USER RESEARCH
- COMPARATIVE ANALYSIS
- INFORMATION ARCHITECTURE
- SCREEN FLOWS
- WIRE FRAMES
- VISUAL DESIGN
- GUIDELINES TO DEVELOPERS
- USABILITY TEST
THESE WERE SOME MAJOR LEARNINGS OR POINTS WE WANTED TO CALL OUT
CARD APPROACH
The whole flow is built on a custom, modular card system. For the type of content we had, cards were the best solution; they can be expanded, contracted, added or removed easily.
EASILY EDITABLE
In case a user needs to go back to change details, it’s just a matter of scrolling up to edit what they need, and then jump back to where they were.
STEP BY STEP TASK
Simplified task and easy functionality welcomes user to be familiar with the new software.
