HAMMOCK
A brand identity and visual language design project
THE OPPORTUNITY
Gokaldas is one of the largest clothing manufacturers in India, with some of the world's leading brands as clients and a 35 year legacy. They were also the original owners of the popular "Weekender" .
With a strategic shift in business toward company owned brands, they approached Beard Design to work on their first super-niche brand that would make the biggest variety and highest quality of shorts.
We worked with the Gokaldas team to define the scope of the brand, its positioning in a crowded apparel market, to come up with an evocative and solid brand name and the visual identity for the brand.
HIGH LEVEL TIMELINE
Research
Information Architecture
Persona
Screen Flow
Wireframes
Visual Design
​
​
MAKE OF THE TEAM
CEO - Head of Design
Graphic designer (my role)
Project Manager
KEY GOAL
To create an holistic brand languaget from initiation to delivery.
MY ROLE
I was responsible to design the platform with the guidance of my mentor, Design Director of the Agency (BEARD DESIGN)
PROCESS INVOLVED
- USER RESEARCH
- COMPARATIVE ANALYSIS
- LOGO EXPLORATION
- VISUAL DESIGN LANGUAGE
- GUIDELINES
- USABILITY TEST
