HAMMOCK

A brand identity and visual language design project

THE OPPORTUNITY

Gokaldas is one of the largest clothing manufacturers in India, with some of the world's leading brands as clients and a 35 year legacy. They were also the original owners of the popular "Weekender" . 

With a strategic shift in business toward company owned brands, they approached Beard Design to work on their first super-niche brand that would make the biggest variety and highest quality of shorts. 

We worked with the Gokaldas team to define the scope of the brand, its positioning in a crowded apparel market, to come up with an evocative and solid brand name and the visual identity for the brand.

HIGH LEVEL TIMELINE

Research

Information Architecture

Persona 

Screen Flow

Wireframes 

Visual Design

MAKE OF THE TEAM

CEO - Head of Design

Graphic designer (my role)

Project Manager

KEY GOAL

To create an holistic brand languaget from initiation to delivery.  

MY ROLE

I was responsible to design the platform with the guidance of my mentor,  Design Director of the Agency (BEARD DESIGN) 

PROCESS INVOLVED 

 

- USER RESEARCH 

- COMPARATIVE ANALYSIS 

- LOGO EXPLORATION

- VISUAL DESIGN LANGUAGE

GUIDELINES 

- USABILITY TEST

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© 2019 by Aleena Das