A brand identity and visual language design project
Gokaldas is one of the largest clothing manufacturers in India, with some of the world's leading brands as clients and a 35 year legacy. They were also the original owners of the popular "Weekender" .
With a strategic shift in business toward company owned brands, they approached Beard Design to work on their first super-niche brand that would make the biggest variety and highest quality of shorts.
We worked with the Gokaldas team to define the scope of the brand, its positioning in a crowded apparel market, to come up with an evocative and solid brand name and the visual identity for the brand.
HIGH LEVEL TIMELINE
MAKE OF THE TEAM
CEO - Head of Design
Graphic designer (my role)
To create an holistic brand languaget from initiation to delivery.
I was responsible to design the platform with the guidance of my mentor, Design Director of the Agency (BEARD DESIGN)
- USER RESEARCH
- COMPARATIVE ANALYSIS
- LOGO EXPLORATION
- VISUAL DESIGN LANGUAGE
- USABILITY TEST