THE OPPORTUNITY
Fabrikare is a modern Dry Cleaning chain in South India. It is built on the foundation of providing convenient service, using modern cleaning technology and customer focus, through a chain of outlets. We at the agency created a Brand Identity for Fabrikare that would enable it to build out this vision of Dry Cleaning as a modern, easy to use service, rather than a dingy little shop. We extended the identity to the design of their outlets, website, delivery vans, bags, rate cards and more to create a cohesive, recognizable visual presence across touch points
HIGH LEVEL TIMELINE
MAKE OF THE TEAM
KEY GOAL
Research
Information Architecture
Persona
Screen Flow
Wireframes
Visual Design
CEO - Head of Design
UX designer (my role)
Front-end developers
Back-end developers
Project Manager
To create an holistic product from initiation to delivery.
MY ROLE
I was responsible to redesign the wesbite with the guidance of my mentor, Design Director of Creative Agency (BEARD DESIGN)
PROCESS INVOLVED
- USER RESEARCH
- COMPARATIVE ANALYSIS
- INFORMATION ARCHITECTURE
- SCREEN FLOWS
- WIRE FRAMES
- VISUAL DESIGN
- GUIDELINES TO DEVELOPERS
- USABILITY TEST
TITLE OF THE CALLOUT BLOCK
