FABRIKARE WEBSITE

A website redesign project as en extension to the branding concepts.

THE OPPORTUNITY

Fabrikare is a modern Dry Cleaning chain in South India. It is built on the foundation of providing convenient service, using modern cleaning technology and customer focus, through a chain of outlets. We at the agency created a Brand Identity for Fabrikare that would enable it to build out this vision of Dry Cleaning as a modern, easy to use service, rather than a dingy little shop. We extended the identity to the design of their outlets, website, delivery vans, bags, rate cards and more to create a cohesive, recognizable visual presence across touch points

HIGH LEVEL TIMELINE

MAKE OF THE TEAM

KEY GOAL

Research

Information Architecture

Persona 

Screen Flow

Wireframes 

Visual Design

CEO - Head of Design

UX designer (my role)

Front-end developers

Back-end developers

Project Manager

To create an holistic product from initiation to delivery.  

MY ROLE

I was responsible to redesign the wesbite with the guidance of my mentor, Design Director of Creative Agency (BEARD DESIGN) 

PROCESS INVOLVED 

 

- USER RESEARCH 

- COMPARATIVE ANALYSIS 

- INFORMATION ARCHITECTURE

- SCREEN FLOWS
WIRE FRAMES

- VISUAL DESIGN

GUIDELINES TO DEVELOPERS

- USABILITY TEST

TITLE OF THE CALLOUT BLOCK

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© 2019 by Aleena Das