THE OPPORTUNITY
Fabrikare is a modern Dry Cleaning chain in South India. It is built on the foundation of providing convenient service, using modern cleaning technology and customer focus, through a chain of outlets.
We at the agency created a Brand Identity for Fabrikare that would enable it to build out this vision of Dry Cleaning as a modern, easy to use service, rather than a dingy little shop. We extended the identity to the design of their outlets, website, delivery vans, bags, rate cards and more to create a cohesive, recognizable visual presence across touch points
HIGH LEVEL TIMELINE
Research
Visual Language
Brand Language
Logo Framework
Visual Design
MAKE OF THE TEAM
CEO - Abhisek Sarda
Graphic designer (my role)
Project Manager
KEY GOAL
To create an holistic product from initiation to delivery.
MY ROLE
I was responsible to design the branding with the guidance of my mentor, Design Director of my Agency (BEARD DESIGN)
PROCESS INVOLVED
- USER RESEARCH
- LOGO DESIGN
- LAYOUT
- BRAND GUIDELINES
- COLOUR STUDY
