FABRIKARE

A brand identity and visual language design project

THE OPPORTUNITY

Fabrikare is a modern Dry Cleaning chain in South India. It is built on the foundation of providing convenient service, using modern cleaning technology and customer focus, through a chain of outlets. 

We at the agency created a Brand Identity for Fabrikare that would enable it to build out this vision of Dry Cleaning as a modern, easy to use service, rather than a dingy little shop. We extended the identity to the design of their outlets, website, delivery vans, bags, rate cards and more to create a cohesive, recognizable visual presence across touch points

HIGH LEVEL TIMELINE

Research

Visual Language

Brand Language

Logo Framework

Visual Design

MAKE OF THE TEAM

CEO - Abhisek Sarda

Graphic designer (my role)

Project Manager

KEY GOAL

To create an holistic product from initiation to delivery.  

MY ROLE

I was responsible to design the branding with the guidance of my mentor, Design Director of my Agency (BEARD DESIGN) 

PROCESS INVOLVED 

 

- USER RESEARCH 

- LOGO DESIGN

- LAYOUT

 

- BRAND GUIDELINES

- COLOUR STUDY

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© 2019 by Aleena Das