I'm Aleena,
 nice to meet you.

I have been designing digital design for over 8 years across a variety of industries.


As a designer I have a passion connecting people through good storytelling and bringing ideas to life. My aim is to create impactful experiences that have the power to foster positive and sustainable change.  

How I got started in experience design

I had an opportunity to start my professional journey working with eclectic New York based e-commerce pop-up platform FAB.COM involved in designing interaction model for backend warehouse management system. During that time, I started developing a taste for pixel perfect work, screen design and the way ideas can be communicated in the digital world. Since then, I’ve been working as a full-time digital / experience designer.

What I've been working on 

I’ve been lucky enough to have had the chance to work with amazing people who encouraged me to keep challenging myself and in 2013, I moved to Goa, India to start working at Beard Design, a digital creative agency. It was the most challenging, inspiring and rewarding experience in my life so far. Goa is an incredible city and was able to meet different people from all over the world sharing their stories with me. This experience had given me great confidence and ability to expand my new acquired skills. 

I worked for Samsung Design Labs, India. I was chosen to lead a rewarding project which has now over 2 million users for which the company awarded me the title - 'Inventor of the Month'.

Currently, I am working at Tata Motors Technical Research Centre, United Kingdom as a User Experience and (Colours + Materials) Graphic Designer. 

I am extremely fortunate to have the most amazing mentors and have been challenged to visualize the future since most of the projects are advanced automotive concepts. I have developed several graphic patterns for the CMF team and shared trend analysis with the design team. Also, I have the privilege to work with the visualization team working on concept movies.

What I'm curious about

I am in love with human mind and emotions - one of the main reasons that inspired me to be a designer. Last 3 years, I have travelled around 20+ countries learning the concept of human origins. Also I believe travel is the best way to stimulate our mind and challenge ourselves to be out of comfort zones. I can say discovering the 'unknown' makes me extremely curious.


 Let's talk

Email me: aleena_das@outlook.com 

 Call me: +49 151580 54422

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